On Saturday March 20th at 16:00hrs Niels Shoe Meulman & Adam Eeuwens will launch the book “Calligraffiti” at Minibar in Amsterdam. You are hereby invited to this cordial Saturday afternoon that includes an audiovisual presentation by the authors, Q&A, book signing and drinks.

Niels Meulman explores the contours of words as images in “Calligraffiti: The graphic art of Niels “Shoe” Meulman” - his hybrid art form which blends calligraphy and graffiti. It’s an impressive publication that showcases a large selection of graphic, typographic works by Niels Meulman in a unique manner; every spread presents two interacting visuals. This interplay of contrasts, such as “idea-execution” or “rise-fall”, makes this volume much more than a collection of the artist’s best work; it unveils the basis of all graphic art. The book includes an essay by esteemed writer Adam Eeuwens tracing Meulman’s creative progression as well as a foreword written by John Langdon, the highly regarded symbologist and ambigram designer known for his work for Dan Brown’s ‘Angels & Demons’. Sprinkled throughout are witty comments by the artist on his work.

At this launch Shoe and Adam will talk about the book, Calligraffiti and Dutch graphic design.The book is available at The American Book Center from March16th.

About the authors
Niels Meulman, contemporary Dutch calligrapher, typographer and designer gained initial recognition as graffiti artist SHOE. After an apprenticeship with Dutch graphic design master Anthon Beeke, he advanced rapidly. He ran his own design company, worked as senior art director for BBDO, worked as a creative director for MTV Networks and now freelances in specialized typographic design. His designs form part of the permanent collections of the Stedelijk Museum Amsterdam and MOMA San Francisco. Notable works include a signature shoe design for Umbro and his own silk scarf label ‘Unruly’ - worn by fashionistas and Hip Hop heads alike.

Adam Eeuwens is a seasoned writer, researcher and strategist. He co-authored “False Flat, Why Dutch Design is so good” with Aaron Betsky - published by Phaidon Press in 2004. In his twenty years of media industry experience –divided over Europe and U.S.A– Adam has been a journalist, editor, publisher, producer, planner, copywriter and author. The red thread in his career is his propensity to turn strategy into story. His motto in work and life is: “Think like a man of action, act like a man of thought.”